This year it's Friday the 27th the day after Thanksgiving.Best Buy, Macys, Sears and Walmart will be apparently open 24 hours to satisfy demand. It signals the start of the Xmas shopping season. The expression Black Friday originates from the feared traffic snarl-ups that day and also reputedly it was the day in the year when the large retailers moved into profit.
The majority of people still buy most of their presents in the bricks and mortar stores but many have researched their purchases online before hand.
At Amazon I always read the buyers comments, read the good comments and the "intelligent" bad ones to get a clear picture :
Research Your Presents at Amazon
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