Online retailers in the U.S. rang up $595 million on Black Friday, an 11% increase from the day a year ago according to comScore. Amazon got the highest growth 28% while Apple, Best Buy and Wal-Mart sites also experienced double-digit traffic gains. This includes all retail online sales of course not just toys, but is a great indicator. Total e-commerce for the month to date was a cool $10.5 billion.
Amazon maintains it's position as market leader and shows once again that it understands the web business better than any one else.
Amazons Famous Holiday Toy List
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